With easy-to-use website builders and no shortage of online tutorials, no one could blame you for tackling your own website design. While it's tempting to save on upfront costs, what's it really costing you in the long run?
Time-consuming process
Designing a website looks easy on the ads! But it takes time - especially if you lack experience. Learning the ins and outs of a platform, troubleshooting issues, and continuously tweaking the design can eat into the valuable time you could spend running your business. Professional designers streamline this process, delivering a professional product that's on-brand and nails your goals, quickly.
Limited customisation
DIY website builders often come with limited customisation options. While you can create a basic site, you might struggle to implement unique features that align with your brand's identity. A professional designer can offer tailored solutions that make your website stand out and function properly.
SEO shortcomings
SEO is crucial for visibility, but it's not just about adding keywords. Proper on-page and technical SEO is so much more. DIY sites often miss these critical elements, impacting your search rankings. And therefore your traffic, and therefore your conversions. SEO professionals ensure your site is optimised from the ground up.
Poor user experience
A seamless user experience (UX) is key to keeping visitors on your site (and completing actions or 'goals'). DIY designs can lead to slow loading times, confusing navigation, and a lack of responsive design. Professional designers prioritise UX, ensuring your site is fast, intuitive, and accessible on all devices.
Security risks
Security is a major concern for any website. DIY websites are often more vulnerable to attacks due to outdated plugins, weak passwords, and lack of SSL certificates. A professional ensures your site is secure, protecting both your business and your customers.
Brand inconsistency
We touched on this earlier - your website is a reflection of your brand. Inconsistent fonts, colours and layouts can dilute your brand identify. Professional designers create cohesive designs that strengthen your brand's image and credibility.
Don't let the hidden costs of DIY website design hinder your business's potential. Save time, enhance your brand, and boost your online presence with the assistance of experts. If it's worth doing, it's worth doing it right the first time around.
Comments